Innocent Drinks: Business as a force for good

It all started in 1999 at a music festival. Univerisity friends Rich, Adam and Jon sold smoothies from a small stall with a big sign that said: “Should we give up our jobs to make these smoothies?” Customers could cast their vote by throwing their empty cup in a “yes” or “no” bin. It resulted in the founding of Innocent Drinks. Now some 20 years later, Innocent is the leading Smoothy brand in Europe. The brandname Innocent implies that not only the product is healthy, it also implies that the supply chain, manufacturing, packaging are. The whole way of doing business will be in fact just that: Innocent. Here to talk about how to fullfil that brand promise are: Katie Legget – Sustainability Officer/ Cheerleader) and Benjamin van der Kloet – Marketing Manager Benelux. Both, of course, work at Innocent Drinks.

About Impact/Over Impact

Everywhere you hear the question around you in organizations: What is our Impact? Or how does that improve our positive impact? In this program we therefore enter into discussions with leaders of organizations about their challenges and approach. How does your organization ensure impact? What do you mean for society? Companies and organizations have the power to solve social issues. In fact, it is the business model of the future. We ask exemplary organizations and experts about their insights from science and practice. How do they deal with the Sustainable Development Goals, the tension between long and short term results, between people, planet and profit? Impact: the program about CSR, Sustainability, Circular Economy and of course Impact. More episodes of Impact can be found at Impact.Radio and via your favourite podcast platform. Search for Impact Podcast and the name ‘Glenn van der Burg’. Caution, all previous episodes are in Dutch, more English episodes will come in the future hopefully.

Overal hoor je de vraag om je heen in organisaties: Wat is onze Impact? Of hoe verbetert dat onze positieve impact? In dit programma gaan we daarom in gesprek met leiders van organisaties over hun uitdagingen en aanpak. Hoe zorgt jouw organisatie voor impact? Wat betekenen jullie voor de samenleving? Bedrijven en organisaties hebben de kracht om maatschappelijke vraagstukken op te lossen. Sterker nog het zijn de businessmodellen van de toekomst. We vragen voorbeeldige organisaties en experts naar hun inzichten uit de wetenschap en de praktijk. Hoe gaan zij om met de Sustainable Development Goals, de spanning tussen lange en korte termijn resultaten, tussen people, planet en profit? Impact: het programma over MVO, Duurzaamheid, Circulaire Economie en natuurlijk Impact.

Abonneren

Elke tweede vrijdag van de maand van 14 tot 15 uur hoor je Impact op New Business Radio. Wil jij de programma’s gratis en automatisch op je mobiel? Abonneer je hier op de PodcastWil je op de hoogte blijven van alle Podcasts van Impact? Meld je dan aan voor Impact op Whatsapp. Sla het nummer 06 45 66 75 48 op in je contacten en stuur een bericht “IMPACT AAN”, dan houden wij jou op de hoogte over nieuwe afleveringen.Wil je weten hoe je onze podcast op je iPhone, Computer of SONOS krijgt, klik dan hier voor onze handleiding.